A continuous monthly brand tracker across six regions in India and Southeast Asia.
Note on this summary. The client is described by type rather than named. Figures shown as [TBD] are not yet confirmed and are deliberately left blank rather than estimated; no outcome figures are published here.
A consumer lifestyle brand running continuous marketing activity and needing a regular read on brand position. Engaged by the client’s brand and marketing team.
How are awareness, consideration and brand perception moving month to month, and what is current campaign activity doing to them?
Six regions across India and Southeast Asia.
A continuous monthly brand health tracker with a fresh sample at each wave. The instrument covered spontaneous and aided awareness, consideration and preference, purchase intent, ad recall and message association, and brand image attributes, with the same measures taken on a defined competitor set for benchmarking. Wave one established the baseline; the remaining waves tracked against it. Questionnaire design, scripting, fieldwork and wave-on-wave reporting were handled by Gleepzy.
Category consumers, quota-controlled on age, gender and region, with a fresh sample each wave and no respondent carried between waves. Achieved sample: [TBD: confirm n per wave and total n across the programme]. Sample was sourced multi-source — vetted third-party panel supply per region, with Gleepzy’s own quality controls applied to every source.
A monthly tracker dashboard, a topline report each wave, cleaned datasets with quality-flag metadata, trend reporting across waves and competitor benchmark reporting. [TBD: confirm final deliverable list and formats].
Wave reporting went to the client’s brand and media teams, who used it to review creative and media decisions between waves rather than waiting for a quarterly cycle. Movements in the client’s brand metrics are the client’s own data and are not published here. [TBD: confirm whether the client will approve any tracked metric for publication].
This project ran under the same three-layer quality framework we apply to every study — pre-field screening, in-field checks and post-field cleaning — regardless of which sample source a respondent came from. The controls, the delivery standard and our data protection measures are set out in full in our ESOMAR 37 answers.
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Send us a brief — target audience, markets, sample size and timing — and we will come back with feasibility, a field window and a costed proposal.