Market prioritisation, pricing and positioning research for an enterprise software launch across 15 markets.
Note on this summary. The client is described by type rather than named. Figures shown as [TBD] are not yet confirmed and are deliberately left blank rather than estimated; no outcome figures are published here.
An enterprise software vendor preparing an international launch of a new productivity platform. Engaged by the client’s global marketing and strategy function.
Which markets should be prioritised for launch, what pricing model fits each, and how should the product be positioned for different buyer types?
15 markets across North America, EMEA and APAC.
Quantitative online survey of business decision-makers, technical influencers and end users, with firmographic screening by industry, company size and job function. Feature and price trade-offs were measured with conjoint and MaxDiff exercises; concept testing covered positioning routes. In-depth expert interviews ran alongside the survey. Questionnaire design, scripting and fieldwork were handled by Gleepzy.
B2B respondents screened on role, seniority, category involvement and purchase responsibility. Achieved sample: [TBD: confirm total n and n per market]. Sample was sourced multi-source — vetted third-party panel supply plus specialist B2B partners where incidence required it, with Gleepzy’s own quality controls applied to every source.
Cleaned datasets with quality-flag metadata, market-level tabulations, a field report, the persona segmentation, conjoint and MaxDiff output, and a positioning and pricing read-out. [TBD: confirm final deliverable list and formats].
The output fed the client’s own decisions on which markets to enter first, how to structure subscription pricing, and how to adapt messaging by region and buyer type. Commercial results sit with the client and are not published here. [TBD: confirm whether the client will approve any outcome figure for publication].
This project ran under the same three-layer quality framework we apply to every study — pre-field screening, in-field checks and post-field cleaning — regardless of which sample source a respondent came from. The controls, the delivery standard and our data protection measures are set out in full in our ESOMAR 37 answers.
Read our ESOMAR 37 answersConcept, pricing and positioning research for a new product range across 15 markets in Asia, Europe and Latin America.
A continuous monthly brand tracker across six regions in India and Southeast Asia, run over six waves.
Send us a brief — target audience, markets, sample size and timing — and we will come back with feasibility, a field window and a costed proposal.