Concept, pricing and positioning research for a new product range across 15 markets.
Note on this summary. The client is described by type rather than named. Figures shown as [TBD] are not yet confirmed and are deliberately left blank rather than estimated; no outcome figures are published here.
A global fast-moving consumer goods manufacturer preparing to launch a health-focused snack range. Engaged directly by the client’s global insights team.
Which positioning and price points would work across the planned launch markets, and where would a single global proposition need to be adapted locally?
15 markets across Asia, Europe and Latin America.
Quantitative online survey covering concept testing, brand and category attitudes, and willingness to pay. Price elasticity was modelled with a conjoint exercise; consumer groups were derived with behavioural segmentation. Qualitative focus groups ran alongside the quantitative wave to explore messaging. Questionnaire design, scripting, translation management and fieldwork were handled by Gleepzy.
Category consumers, quota-controlled on age, gender and region per market. Achieved sample: [TBD: confirm total n and n per market]. Sample was sourced multi-source — vetted third-party panel supply selected per market, with Gleepzy’s own quality controls applied to every source.
Cleaned datasets with full quality-flag metadata, country-level tabulations, a field report per market, the segmentation model, price elasticity output, concept test results and a positioning read-out. [TBD: confirm final deliverable list and formats].
The output fed the client’s own decisions on regional positioning, price tiering and the order in which markets were launched. Commercial results sit with the client and are not published here. [TBD: confirm whether the client will approve any outcome figure for publication].
This project ran under the same three-layer quality framework we apply to every study — pre-field screening, in-field checks and post-field cleaning — regardless of which sample source a respondent came from. The controls, the delivery standard and our data protection measures are set out in full in our ESOMAR 37 answers.
Read our ESOMAR 37 answersMarket prioritisation, pricing and positioning research for an enterprise software launch across 15 markets in North America, EMEA and APAC.
A continuous monthly brand tracker across six regions in India and Southeast Asia, run over six waves.
Send us a brief — target audience, markets, sample size and timing — and we will come back with feasibility, a field window and a costed proposal.